Performance shot

As a group we had decided to make the music video black and white, yet we shot most of the performance scenes in the “greenroom”. We did this because we hoped to make it seem like our lead singer Amy lip sinking to Ian Curtis’ voice could be placed in front of a brick wall. If we kept the performance scene in colour or made it black and white either way we wanted them to be different to the narrative shots. So instead of having the performance shots in colour we made it stand out by making the frames small than the wide frames for the narrative shots.

Narrative shots are in wide frames



Greenroom peformance shots

Gender Repersentation issues

• Women acting as men

For our music video decided to promote “Joy Division” and their song “No Love Lost”. The band members are all male which is ironic because the name “Joy Division” is a camp created for the Nazi soldiers (men) to rape Jewish women and use them as sex slaves. The band taking on such name in a way was a voice for the Jewish women that were less fortunate. However it’s somewhat giving men power; men created the camp which was negative power and men are also singing about the situation which is positive power. So as a group we had decided to play with gender roles and power we used women to enact the band that were essentially men. By doing this we had hoped to equalize the different genders and say “women can do everything a man can do”.



• Challenging representation of gender: costume, smoking, drinking and deviance We had researched the band’s costume and live performance to copy their persona because they hardly made music videos they usually played at gigs and concerts. Research in to the genre also helped build the persona, hence the band being controversy at their time. We had recreated what would have been seen as controversy in the 80’s to suite our time period. The time difference showed how the gender roles have changed tremendously over the years. We show women smoking, drinking, stealing beers and acting deviant. The narratives of rebellious behaviour lead to naming our album deviance.



• New band name “genderside” genocide With all the gender roles being switched we had felt that “Genderside” would be a suitable name for our band. We had taken the name from “Genocide” which originated in the 1948 from the holocaust a violent crime committed against groups with the intent to destroy the existence of the group, these were Hitler’s intentions. By playing on the word “Genocide”, we got gender the theme we are exploring throughout the music video then added “side” to the end of it to say one side of one gender is the other.

Song and Artist reseach

For our music video production we have decided to choose a post punk band from the 1970’s. “Joy division” is a British band which evolved after changing their name from “Warsaw” to “Joy Division”. “Warsaw” was formed from the British rock musician David Bowie; this is the reason why some people argued that “Joy Division” were more of a rock genre rather than punk. ‘An ideal living’ was an extended play realised in 1978 and in the following year realised their first album ‘unknown pleasure’. To get a broader idea of the band we have chosen to promote, I had to carry out a secondary research on their background and personas. The name “Joy Division” originates from the Nazis concentration camps in World War 2. This was a camp where Jewish women were kept for the sexual joy of the Nazi soldiers. The band “joy division” felt that taking on a controversial name that created such conflict and left others scared for life would point out the unfairness and destruction of power. Their songs also related to the racial issues during the war. “No Love Lost” which is the sound track we have decided on creating a music video to somewhat reflects the emotions of the “Joy Division” women and how the band thought they would express it. The lyrics of “No Love Lost” is performed by Ian Curtis the lead singer to which he makes reference to a novel by Ka-tzentnik who was one of the saviours of World War 2. Unlike most artist of today “Joy Division” was more than a punk band, they reflected on racial issues and educated their audiences about the immorality of the Nazi soldiers through their lyrics and were a huge movement in the 1980’s.

Setting up production

We took a still image of every clip before shotting so that we had a clear idea of how the setting looks and if there were any adjustments needed. At the end of the production we decided to use the still images in our storybord.



We placed everything in this "messy"order to create the setting that was needed to potray the negative, rebellious and untidy connatations of the characters.



Amy trying to attach the battery and bottom cap of the "steady-cam" to the camera.



Nuchi learning how to use the "steady-cam", this camera is used to smooth the flew of movement whilst it's handheld.

This is me setting up the camera just before the production.

Editing

Evidence of editing

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Research in Post Punk & Punk Rock Genres

Post-punk music is a genre that had been developed in the late 1970’s, this was a rock music movement. The genre was the roots of ‘punk-rock’ which was developed in the mid 70’s. Artists such as ‘The Clash’, ‘Sex Pistols’ and ‘Ramones’ were some of the first post- punk bands in the 70’s, their style of music challenged the current style and conventions of rock music by adding speed and cutting musical structure down to a few basic chords.



Just like this genre of music challenged the current styles of music in the 70's and 80's, we have decided to challenge stereotypes of gender roles. Looking at the images from these post punk bands I have realised all their personas are similar, so by copying their costume design we managed to reconstruct ourselves so we can represent “joy division”.

Music video analysis

The script

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