Monday, 11 April 2011

Risk assessments and Difficulties

Interview 1: Mudan

Me: What is your name and your age?

Mudan: My name is Mudan and I’m 20.

Me: Ok, what type of music do you listen to Mudan and why?

Mudan: I listen to different types of music but my preferred genre is R&B, artists like Usher, Rihanna, Chris Brown etc. Ummm I listen to them because I believe they have talent, their lyrics is something I can relate to, mostly about relationships and what happens in everyday life. Ummm I think the rhythms and beats is “crazyyyyy” but also “catchy”.

Me: I like them too lol, but getting back to the interview... umm do you like watching their music videos and if yes what do you like about them?

Mudan: definitely, because the music videos tell a story. Like Rihanna’s new song “what’s my name” with drake, his sexy. They act out how they met and fell in love and show intense passion scenes. I like watching it because it’s happened to me and they give me hope even though it doesn’t always work out in the same way as the video.

Me: Yea ok, so do you think all things you just described such as relating to the music videos could apply to other genres such as post-punk rock?

Mudan: Well, it’s not something I listen to but I’ve seen one music video by the Clash, my friend showed it to me I wasn’t really listening to the lyrics because I was dancing to the beat lol. I was like, jumping in the air and acting like I had a guitar like rock bands do. The song as like, crazy but don’t remember the name.

Me: post-punk rock is not rock, but moving on lol... would you buy CD’s or prefer to download?

Mudan: Hahahah, I saw this question coming, I prefer to download illegally but there are one or two CD’s I brought so I can listen to it in my car and I do like all the bonus tracks. And their like, umm they are more reliable as well I suppose.

Me: Alright, thanks for you time

Mudan: Anytime man!

Performance shot

As a group we had decided to make the music video black and white, yet we shot most of the performance scenes in the “greenroom”. We did this because we hoped to make it seem like our lead singer Amy lip sinking to Ian Curtis’ voice could be placed in front of a brick wall. If we kept the performance scene in colour or made it black and white either way we wanted them to be different to the narrative shots. So instead of having the performance shots in colour we made it stand out by making the frames small than the wide frames for the narrative shots.

Narrative shots are in wide frames



Greenroom peformance shots

Gender Repersentation issues

• Women acting as men

For our music video decided to promote “Joy Division” and their song “No Love Lost”. The band members are all male which is ironic because the name “Joy Division” is a camp created for the Nazi soldiers (men) to rape Jewish women and use them as sex slaves. The band taking on such name in a way was a voice for the Jewish women that were less fortunate. However it’s somewhat giving men power; men created the camp which was negative power and men are also singing about the situation which is positive power. So as a group we had decided to play with gender roles and power we used women to enact the band that were essentially men. By doing this we had hoped to equalize the different genders and say “women can do everything a man can do”.



• Challenging representation of gender: costume, smoking, drinking and deviance We had researched the band’s costume and live performance to copy their persona because they hardly made music videos they usually played at gigs and concerts. Research in to the genre also helped build the persona, hence the band being controversy at their time. We had recreated what would have been seen as controversy in the 80’s to suite our time period. The time difference showed how the gender roles have changed tremendously over the years. We show women smoking, drinking, stealing beers and acting deviant. The narratives of rebellious behaviour lead to naming our album deviance.



• New band name “genderside” genocide With all the gender roles being switched we had felt that “Genderside” would be a suitable name for our band. We had taken the name from “Genocide” which originated in the 1948 from the holocaust a violent crime committed against groups with the intent to destroy the existence of the group, these were Hitler’s intentions. By playing on the word “Genocide”, we got gender the theme we are exploring throughout the music video then added “side” to the end of it to say one side of one gender is the other.

Thursday, 7 April 2011

Song and Artist reseach

For our music video production we have decided to choose a post punk band from the 1970’s. “Joy division” is a British band which evolved after changing their name from “Warsaw” to “Joy Division”. “Warsaw” was formed from the British rock musician David Bowie; this is the reason why some people argued that “Joy Division” were more of a rock genre rather than punk. ‘An ideal living’ was an extended play realised in 1978 and in the following year realised their first album ‘unknown pleasure’. To get a broader idea of the band we have chosen to promote, I had to carry out a secondary research on their background and personas. The name “Joy Division” originates from the Nazis concentration camps in World War 2. This was a camp where Jewish women were kept for the sexual joy of the Nazi soldiers. The band “joy division” felt that taking on a controversial name that created such conflict and left others scared for life would point out the unfairness and destruction of power. Their songs also related to the racial issues during the war. “No Love Lost” which is the sound track we have decided on creating a music video to somewhat reflects the emotions of the “Joy Division” women and how the band thought they would express it. The lyrics of “No Love Lost” is performed by Ian Curtis the lead singer to which he makes reference to a novel by Ka-tzentnik who was one of the saviours of World War 2. Unlike most artist of today “Joy Division” was more than a punk band, they reflected on racial issues and educated their audiences about the immorality of the Nazi soldiers through their lyrics and were a huge movement in the 1980’s.

Wednesday, 30 March 2011

Setting up production



We took a still image of every clip before shotting so that we had a clear idea of how the setting looks and if there were any adjustments needed. At the end of the production we decided to use the still images in our storybord.



We placed everything in this "messy"order to create the setting that was needed to potray the negative, rebellious and untidy connatations of the characters.



Amy trying to attach the battery and bottom cap of the "steady-cam" to the camera.



Nuchi learning how to use the "steady-cam", this camera is used to smooth the flew of movement whilst it's handheld.







This is me setting up the camera just before the production.





Editing