Questionnaire

Audience research
1) Age?
16 – 18 [ ] 19 – 25 [ ] 26 – 30 [ ] 31 – 40 [ ] 41 + [ ]

2) Do you think music videos are important to a piece of music?
No [ ] Yes [ ] Fairly [ ] Don’t know [ ]

Other ____________________________________________________________

3) Do you think it’s important that music videos have the artist appear in the video?
Yes [ ] No [ ] Not necessarily [ ] Doesn’t matter [ ]

Other ____________________________________________________________

4) Do you think music videos should match the music visually?
Yes [ ] No [ ] Don’t mind [ ]

Other ___________________________________________________________

5) What music videos particularly attract you? (you may tick more than one)
Videos that are visually interesting [ ] Videos with lots of women [ ] Videos with lots of special effects [ ] Videos with a narrative or story [ ] Videos set in clubs and parties [ ] Videos with a strong moral message [ ]

6) Would you prefer to see a music video that...
Is random and makes no relation to the music [ ] Is solidly based around the music [ ]

7) What’s your favourite music video?
_____________________________________________________________________

8) Why?
_____________________________________________________________________

9) Do you like to see dance sequences in music videos?
Yes [ ] No [ ] Sometimes [ ] Depends on the style of music [ ]

10) What kind of theme do you prefer a music video to have?
Happiness [ ] Sadness [ ] Hate [ ] Love [ ] Sex [ ] Rebelliousness [ ] Dream worlds [ ] Reality [ ] Loving life [ ]


Thank you for your contribution