How effective is the combination of your main product and ancillary texts?

As seen before, this is our digipak:


And this is our poster:


I think our digipak and poster image is effective because it is striking and eye-catching. The pose looks quite seductive as only the lead singers lips are showing, which lures people in as ‘sex sells’. But when they watch the video they receive a shock as the girls in the video are in no way portrayed as sexual objects like they were expecting. This sends out our message that we don’t agree with the way women are treated in music videos and how we would like this to stop.
The fact it is in black and white is effective because darkness gives a sense of mystery and the audience are more wanting to find out more about it. Also because the majority of the lead singer’s face is covered, more mystery is caused and the audience are going to want to find out who the girl is. This would involve coming closer to read more about the poster or picking up the digipak case and browsing which is one step closer to actually buying or watching our video.
We decided to use the same image for the poster and digipak because we felt it would definitely be more effective. This is because the image would become iconic and so when the image is seen anywhere people can readily associate it back to who we are causing a greater awareness of our band and hopefully engaging more people to buy our media product.
This is similar to Joy Division’s album cover for ‘Unknown Pleasures’


It became so iconic that the image was used on other products other than the album cover and poster.


And finally, our digipak and poster our effective in the fact that the audience can grasp just from looking at it, that the music is of a punk-rock or similar genre. This is because we followed many of the conventions, such as not making so much emphasis on materialistic things or the band name and song. We did this by writing these details in small by the corner. We also had an image with a deeper meaning than just to show the artists face, which is typical of this genre. Even the title of the band ‘Genocide’ is obviously meant to have a deeper meaning, and so audiences will start thinking more and wondering what this is meant to represent. The mysterious, dark, black and white theme we chose also fits in with the punk rock genre, unlike genres like pop that have bright and colourful digipaks and posters.