Why did we choose to write the song words on our backs as a form of intertexuality?

Also in the film ‘Control’, it begins with the lead singer of the band walking down the street and we then see the word ‘hate’ written on his jacket. This represents the feelings that the singer had. In our video we decided to incorporate this but instead wrote the words of the song on our backs. This was in order to remind the audience of the song title and to get them thinking more, keeping their attention.