After collecting this data we came to the conclusion that our target audience will be Under 18's. Here is the reason why:
Questionnaire results presentation
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Saturday, 16 April 2011
Audience Research
In order to find out who our target audience was, I conducted a questionnaire to 3 different age groups: Under 18’s (Teenagers), 18-25 (Young Adults), 25+ (Adults). Here are the results of how the questionnaire went.
After collecting this data we came to the conclusion that our target audience will be Under 18's. Here is the reason why:
After collecting this data we came to the conclusion that our target audience will be Under 18's. Here is the reason why:
Friday, 15 April 2011
EVALUATION: Question 4
Question 4:
How did you use media technologies in the construction and research, planning and evaluation stages?
How did you use media technologies in the construction and research, planning and evaluation stages?
Question 4
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EVALUATION: Question 2
Question 2:
How effective is the combination of your main product and ancillary texts?
Part 1:
Part 2:
How effective is the combination of your main product and ancillary texts?
Part 1:
Part 2:
EVALUATION: Question 1
Question 1:
In what ways does your media product use, develop or challenge forms and conventions of real media products?
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Eval question 1
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Audience feedback
This is the feedback I gained from my orignal participant who I interviewed about what they wanted to see. I have returned to her after making the video to show her the finished product and tell me if she thinks I've made a product which she would want to see.
Finished Music Video
This is the finished product of our music video. We posted it on YouTube so that it can be seen by anyone else interested. We may receive useful feedback from using a site like YouTube. It can be found at the address below:
Finished Poster
This is the finished poster product:
I followed the conventions of posters promoting albums and I used the same image from the album which I'm trying to promote, on my poster. This causes instant recognition from my target audience and from the people listening to my music and creates an image which is stuck in their minds and which they will always associate with the band. It also creates recognition to the album so that when the poster is up in someone's room, they may feel like they want to listen to the music by constantly being in the presence of the image. Additionally, unlike the digipak, the poster has both the name of the band and the name of the album which helps with the recognition, So that the name will always remind people of the band, and again causing instant recognition.
I followed the conventions of posters promoting albums and I used the same image from the album which I'm trying to promote, on my poster. This causes instant recognition from my target audience and from the people listening to my music and creates an image which is stuck in their minds and which they will always associate with the band. It also creates recognition to the album so that when the poster is up in someone's room, they may feel like they want to listen to the music by constantly being in the presence of the image. Additionally, unlike the digipak, the poster has both the name of the band and the name of the album which helps with the recognition, So that the name will always remind people of the band, and again causing instant recognition.
Poster Research
Aswell as the digipak, I also have to create an advert for the promotion of the music video. So I thought it would be useful to just have a look into the conventions real life bands use when making adverts to promote their albums.
Advertising posters are the simplest yet most effective way to promote an album. Bands tend to literally just take the image from the front cover of the album, add reviews and a date of when the album is out. This helps to familiarise people with the image and to eventually become so used to it that they will instantly make the connection between a song by the band and that image on a poster and perhaps buy the CD.
Advertising posters are the simplest yet most effective way to promote an album. Bands tend to literally just take the image from the front cover of the album, add reviews and a date of when the album is out. This helps to familiarise people with the image and to eventually become so used to it that they will instantly make the connection between a song by the band and that image on a poster and perhaps buy the CD.
Finished Digipak
As well as making a video, we also had to create a Digipak to explore the idea of how we would go about promoting the music video. After doing my own research into the conventions of digipak's I eventually came to a conclusion about what it should look like. The genre of our music usually have controversial, meaningful and personal CD covers (just like the Clash and Nirvana), so I took this on board and came up with this Digipak...
This is the front cover of the digipak:
I chose this design because it fits in with our bands theme of gender mismatching. Again, like the video, it highlights the way that 'Gendercide' play with the way that different gender's are represented. Obviously the real band who sings this song is Joy Division and Ian Curtis was the main singer. So the voice is a males voice in the song but by having a girl miming along it plays on the idea of gender separation which brings you to the name 'Gendercide' essentially abolishing all social gender roles. The digipak cover enhances this as not only is the image simply an interesting one, it's also simple enough for the audience to interpret themselves as the angle of the face and the deep contrasts and shadows doesn't make it clear about whether the person is a male or female.
The font used for the writing was 'Courier new' as it made for an effective and serious font which takes the audience in to the intent and resolute nature of the music that 'Gendercide' make.
This is the left inside picture which is seen behind the first CD:
This is the right inside picture which is seen behind the second CD:
The two inside sleeves are of a school shirt and tie crumpled up and left on a brick wall. I thought this would be interesting as it's not too important to our image so it's almost like a bonus image when opening up the digipak, and because it sent out a vague message which leaves people free to either interpret it or just enjoy it as an image when they've taken the CD out.
This is the back cover of the digipak:
I used this image for the back cover because it was a simple image taken directly from the video. As it's black and white it keeps with the whole consistency of the video and compliments the front cover instead of over shadowing it.
This is the front cover of the digipak:
I chose this design because it fits in with our bands theme of gender mismatching. Again, like the video, it highlights the way that 'Gendercide' play with the way that different gender's are represented. Obviously the real band who sings this song is Joy Division and Ian Curtis was the main singer. So the voice is a males voice in the song but by having a girl miming along it plays on the idea of gender separation which brings you to the name 'Gendercide' essentially abolishing all social gender roles. The digipak cover enhances this as not only is the image simply an interesting one, it's also simple enough for the audience to interpret themselves as the angle of the face and the deep contrasts and shadows doesn't make it clear about whether the person is a male or female.
The font used for the writing was 'Courier new' as it made for an effective and serious font which takes the audience in to the intent and resolute nature of the music that 'Gendercide' make.
This is the left inside picture which is seen behind the first CD:
This is the right inside picture which is seen behind the second CD:
The two inside sleeves are of a school shirt and tie crumpled up and left on a brick wall. I thought this would be interesting as it's not too important to our image so it's almost like a bonus image when opening up the digipak, and because it sent out a vague message which leaves people free to either interpret it or just enjoy it as an image when they've taken the CD out.
This is the back cover of the digipak:
I used this image for the back cover because it was a simple image taken directly from the video. As it's black and white it keeps with the whole consistency of the video and compliments the front cover instead of over shadowing it.
Further digipak research
I've looked into front covers of digipaks for research and so I wanted to look at what's found inside a digipak and on the back before I make it so that I know exactly what I'm doing.
This picture shows what the inside of a typical digipak looks like;
As you can see it seems like the convention to have an image behind the CD's in a digipak to make the whole thing more interesting. It just adds a little more to the whole image of the digipak as it seems to me that it would be disappointing and inconsistent if there was an interesting image on the front and an interesting image on the back, then just blank sides on the inside.
I will be using this is in my own digipak.
This is the back cover of a typical digipak;
It's very common on thew back of digipaks to have a very simple image so that it doesnt over shadow the front image. Though it still needs to be a good image which keeps in tone with the rest of the image of the digipak. Additionally this research reminded me of the essential logo's at the back of the digipakto add to it authenticity.
I will take this influence and use it for my own digipak.
This picture shows what the inside of a typical digipak looks like;
As you can see it seems like the convention to have an image behind the CD's in a digipak to make the whole thing more interesting. It just adds a little more to the whole image of the digipak as it seems to me that it would be disappointing and inconsistent if there was an interesting image on the front and an interesting image on the back, then just blank sides on the inside.
I will be using this is in my own digipak.
This is the back cover of a typical digipak;
It's very common on thew back of digipaks to have a very simple image so that it doesnt over shadow the front image. Though it still needs to be a good image which keeps in tone with the rest of the image of the digipak. Additionally this research reminded me of the essential logo's at the back of the digipakto add to it authenticity.
I will take this influence and use it for my own digipak.
Thursday, 14 April 2011
One to one interview
For further and more in depth audience research, I interviewed someone outside of college who was in the age range of our target audience and who listened to the kind of music we're promoting.
I uploaded the interview onto YouTube and it's in sections for time saving purposes.
Interview part 1:
Interview part 2:
Interview part 3:
Interview part 4:
I uploaded the interview onto YouTube and it's in sections for time saving purposes.
Interview part 1:
Interview part 2:
Interview part 3:
Interview part 4:
Tuesday, 12 April 2011
Storyboard
Storyboard 2
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This is the storyboard we followed for our production. However its not to perfection because we did a bit more extra filming after this and we did not keep it in the same order when we edited.
Magazine Research
To where most punk bands played live gigs and concerts in the 70's and 80's the magazines adverts only advertised their live performances unlike today where nearly all magazine adverts advertise CD's and digipacks but rarely gigs. However now that the internet has become a fast way of consuming people download illegal which causes problems for the artist/band. in order to resolve this issue more and more band/artists are starting to play in gigs.
Evaluation: Question 2
How effective is the combination of your main product and ancillary texts?
The combination of our main product and ancillary is effective. We did an extra bit of filming trying to recreate Anton Corbijn’s still images of “Joy Division” when we discovered that one shots at the beginning of the music video of the lead singer Amy would be an excellent choice on the front cover of both the digipacks and magazine advert. This is because it represents our genre of music as a whole and our target audience can instantly recognise it.
The inside of the digipacks is an image of a wall going through the two insides and a uniform scrunched up on the corner. This was an idea that developed from the main product. Amy in one of the performance shot is sitting on a wall and so we thought we would use that them.
Then we thought about our target audience who are essentially people that like to view this music video as escapism, so we added the uniform as if to say someone took it off and went about their business. Uniform is seen as a way of keeping a form of equality and hiding individuality. So by taking it and scrunching it up on the side is a way to show our negative views on it. On the back of the digipack we are going to also take another print screen from our main product. So if the audience/consumers look at the back or front of the digipack they will spot the combination between the two.
The combination of our main product and ancillary is effective. We did an extra bit of filming trying to recreate Anton Corbijn’s still images of “Joy Division” when we discovered that one shots at the beginning of the music video of the lead singer Amy would be an excellent choice on the front cover of both the digipacks and magazine advert. This is because it represents our genre of music as a whole and our target audience can instantly recognise it.
The inside of the digipacks is an image of a wall going through the two insides and a uniform scrunched up on the corner. This was an idea that developed from the main product. Amy in one of the performance shot is sitting on a wall and so we thought we would use that them.
Then we thought about our target audience who are essentially people that like to view this music video as escapism, so we added the uniform as if to say someone took it off and went about their business. Uniform is seen as a way of keeping a form of equality and hiding individuality. So by taking it and scrunching it up on the side is a way to show our negative views on it. On the back of the digipack we are going to also take another print screen from our main product. So if the audience/consumers look at the back or front of the digipack they will spot the combination between the two.
Evaluation: Question 4
How did you use new media technologies in the construction and research, planning and evaluation stages?
The use of media technologies was important when constructing research, planning and evaluation stages of this project. After agreeing on our song choice and creating a rough idea of what we wanted to do in our media music video it was necessary to look into this further so we could get a broader vision in aspects of the codes and conventions in post punk genres. This lead to an in depth research of successful band “Joy division” and others in post punk genre for example “Sex Pistols” and “Ramones”. The secondary researching we did meant that we had easy access to the internet and allowed me to do analyse existing music videos from YouTube.
YouTube is where I could find exactly what aspects of real music videos I think worked to incorporate related ideas into my own work in order to make it successful and repeatable music video. Like most websites YouTube let me pause at particular shot so I can print screen it. I then used all the print screens for evidence on my blog to show feedback from Facebook and similar codes and conventions (see slideshow presentation of Question 3 on evaluation). I did this so my work would look more interesting visually. I also used the biggest search engine on the web Goggle. Google was useful in secondary research such as information about the artists, sound track and genre. But also researching real magazine adverts for digipacks and CD’s. Looking at other artists work helped me promote my music video and digipack by picking up on certain aspects and technique.
As a group we sat and discussed which location would work best with the form and conventions of our music video. We then took location shots to post on the blog such as the bedroom scenes. We took these images with a still camera (SLR) then connected it to the computer and uploaded them on to the blog.Whilst filming for some shots we used a tripod to keep the filming steady, however most of the time we filmed in handheld and point of view shots (POV) to create the engagement with the audience. We also used the steady-cam to create the disorientated spacey feeling at times e.g. Marwo answering the phone call.
Overall we used numerous media technologies in order to complete the project. All our work was presented on a blog so it was all technology bases. This experience on blogging gave me the opportunity to explore other creative ways of presenting my work other than essay based both visually and different formats.
The use of media technologies was important when constructing research, planning and evaluation stages of this project. After agreeing on our song choice and creating a rough idea of what we wanted to do in our media music video it was necessary to look into this further so we could get a broader vision in aspects of the codes and conventions in post punk genres. This lead to an in depth research of successful band “Joy division” and others in post punk genre for example “Sex Pistols” and “Ramones”. The secondary researching we did meant that we had easy access to the internet and allowed me to do analyse existing music videos from YouTube.
YouTube is where I could find exactly what aspects of real music videos I think worked to incorporate related ideas into my own work in order to make it successful and repeatable music video. Like most websites YouTube let me pause at particular shot so I can print screen it. I then used all the print screens for evidence on my blog to show feedback from Facebook and similar codes and conventions (see slideshow presentation of Question 3 on evaluation). I did this so my work would look more interesting visually. I also used the biggest search engine on the web Goggle. Google was useful in secondary research such as information about the artists, sound track and genre. But also researching real magazine adverts for digipacks and CD’s. Looking at other artists work helped me promote my music video and digipack by picking up on certain aspects and technique.
As a group we sat and discussed which location would work best with the form and conventions of our music video. We then took location shots to post on the blog such as the bedroom scenes. We took these images with a still camera (SLR) then connected it to the computer and uploaded them on to the blog.Whilst filming for some shots we used a tripod to keep the filming steady, however most of the time we filmed in handheld and point of view shots (POV) to create the engagement with the audience. We also used the steady-cam to create the disorientated spacey feeling at times e.g. Marwo answering the phone call.
Overall we used numerous media technologies in order to complete the project. All our work was presented on a blog so it was all technology bases. This experience on blogging gave me the opportunity to explore other creative ways of presenting my work other than essay based both visually and different formats.
Monday, 11 April 2011
Analysis of interview and questionnaire
The overall results I received from the interview and questionnaires I carried out is that my target audience watch music videos. The questionnaire results showed that the target audience watch music videos on Youtube. However the majority of them said they find out new realises of music videos and songs from friends through social networking websites.
Most of them said that they would like to see performance shots and would like the music video to contain some sort of narrative.
Interview 1: Mudan
Me: What is your name and your age?
Mudan: My name is Mudan and I’m 20.
Me: Ok, what type of music do you listen to Mudan and why?
Mudan: I listen to different types of music but my preferred genre is R&B, artists like Usher, Rihanna, Chris Brown etc. Ummm I listen to them because I believe they have talent, their lyrics is something I can relate to, mostly about relationships and what happens in everyday life. Ummm I think the rhythms and beats is “crazyyyyy” but also “catchy”.
Me: I like them too lol, but getting back to the interview... umm do you like watching their music videos and if yes what do you like about them?
Mudan: definitely, because the music videos tell a story. Like Rihanna’s new song “what’s my name” with drake, his sexy. They act out how they met and fell in love and show intense passion scenes. I like watching it because it’s happened to me and they give me hope even though it doesn’t always work out in the same way as the video.
Me: Yea ok, so do you think all things you just described such as relating to the music videos could apply to other genres such as post-punk rock?
Mudan: Well, it’s not something I listen to but I’ve seen one music video by the Clash, my friend showed it to me I wasn’t really listening to the lyrics because I was dancing to the beat lol. I was like, jumping in the air and acting like I had a guitar like rock bands do. The song as like, crazy but don’t remember the name.
Me: post-punk rock is not rock, but moving on lol... would you buy CD’s or prefer to download?
Mudan: Hahahah, I saw this question coming, I prefer to download illegally but there are one or two CD’s I brought so I can listen to it in my car and I do like all the bonus tracks. And their like, umm they are more reliable as well I suppose.
Me: Alright, thanks for you time
Mudan: Anytime man!
Mudan: My name is Mudan and I’m 20.
Me: Ok, what type of music do you listen to Mudan and why?
Mudan: I listen to different types of music but my preferred genre is R&B, artists like Usher, Rihanna, Chris Brown etc. Ummm I listen to them because I believe they have talent, their lyrics is something I can relate to, mostly about relationships and what happens in everyday life. Ummm I think the rhythms and beats is “crazyyyyy” but also “catchy”.
Me: I like them too lol, but getting back to the interview... umm do you like watching their music videos and if yes what do you like about them?
Mudan: definitely, because the music videos tell a story. Like Rihanna’s new song “what’s my name” with drake, his sexy. They act out how they met and fell in love and show intense passion scenes. I like watching it because it’s happened to me and they give me hope even though it doesn’t always work out in the same way as the video.
Me: Yea ok, so do you think all things you just described such as relating to the music videos could apply to other genres such as post-punk rock?
Mudan: Well, it’s not something I listen to but I’ve seen one music video by the Clash, my friend showed it to me I wasn’t really listening to the lyrics because I was dancing to the beat lol. I was like, jumping in the air and acting like I had a guitar like rock bands do. The song as like, crazy but don’t remember the name.
Me: post-punk rock is not rock, but moving on lol... would you buy CD’s or prefer to download?
Mudan: Hahahah, I saw this question coming, I prefer to download illegally but there are one or two CD’s I brought so I can listen to it in my car and I do like all the bonus tracks. And their like, umm they are more reliable as well I suppose.
Me: Alright, thanks for you time
Mudan: Anytime man!
Performance shot
As a group we had decided to make the music video black and white, yet we shot most of the performance scenes in the “greenroom”. We did this because we hoped to make it seem like our lead singer Amy lip sinking to Ian Curtis’ voice could be placed in front of a brick wall. If we kept the performance scene in colour or made it black and white either way we wanted them to be different to the narrative shots. So instead of having the performance shots in colour we made it stand out by making the frames small than the wide frames for the narrative shots.
Narrative shots are in wide frames
Greenroom peformance shots
Narrative shots are in wide frames
Greenroom peformance shots
Gender Repersentation issues
• Women acting as men
For our music video decided to promote “Joy Division” and their song “No Love Lost”. The band members are all male which is ironic because the name “Joy Division” is a camp created for the Nazi soldiers (men) to rape Jewish women and use them as sex slaves. The band taking on such name in a way was a voice for the Jewish women that were less fortunate. However it’s somewhat giving men power; men created the camp which was negative power and men are also singing about the situation which is positive power. So as a group we had decided to play with gender roles and power we used women to enact the band that were essentially men. By doing this we had hoped to equalize the different genders and say “women can do everything a man can do”.
• Challenging representation of gender: costume, smoking, drinking and deviance We had researched the band’s costume and live performance to copy their persona because they hardly made music videos they usually played at gigs and concerts. Research in to the genre also helped build the persona, hence the band being controversy at their time. We had recreated what would have been seen as controversy in the 80’s to suite our time period. The time difference showed how the gender roles have changed tremendously over the years. We show women smoking, drinking, stealing beers and acting deviant. The narratives of rebellious behaviour lead to naming our album deviance.
• New band name “genderside” genocide With all the gender roles being switched we had felt that “Genderside” would be a suitable name for our band. We had taken the name from “Genocide” which originated in the 1948 from the holocaust a violent crime committed against groups with the intent to destroy the existence of the group, these were Hitler’s intentions. By playing on the word “Genocide”, we got gender the theme we are exploring throughout the music video then added “side” to the end of it to say one side of one gender is the other.
For our music video decided to promote “Joy Division” and their song “No Love Lost”. The band members are all male which is ironic because the name “Joy Division” is a camp created for the Nazi soldiers (men) to rape Jewish women and use them as sex slaves. The band taking on such name in a way was a voice for the Jewish women that were less fortunate. However it’s somewhat giving men power; men created the camp which was negative power and men are also singing about the situation which is positive power. So as a group we had decided to play with gender roles and power we used women to enact the band that were essentially men. By doing this we had hoped to equalize the different genders and say “women can do everything a man can do”.
• Challenging representation of gender: costume, smoking, drinking and deviance We had researched the band’s costume and live performance to copy their persona because they hardly made music videos they usually played at gigs and concerts. Research in to the genre also helped build the persona, hence the band being controversy at their time. We had recreated what would have been seen as controversy in the 80’s to suite our time period. The time difference showed how the gender roles have changed tremendously over the years. We show women smoking, drinking, stealing beers and acting deviant. The narratives of rebellious behaviour lead to naming our album deviance.
• New band name “genderside” genocide With all the gender roles being switched we had felt that “Genderside” would be a suitable name for our band. We had taken the name from “Genocide” which originated in the 1948 from the holocaust a violent crime committed against groups with the intent to destroy the existence of the group, these were Hitler’s intentions. By playing on the word “Genocide”, we got gender the theme we are exploring throughout the music video then added “side” to the end of it to say one side of one gender is the other.
Thursday, 7 April 2011
Song and Artist reseach
For our music video production we have decided to choose a post punk band from the 1970’s. “Joy division” is a British band which evolved after changing their name from “Warsaw” to “Joy Division”. “Warsaw” was formed from the British rock musician David Bowie; this is the reason why some people argued that “Joy Division” were more of a rock genre rather than punk. ‘An ideal living’ was an extended play realised in 1978 and in the following year realised their first album ‘unknown pleasure’. To get a broader idea of the band we have chosen to promote, I had to carry out a secondary research on their background and personas. The name “Joy Division” originates from the Nazis concentration camps in World War 2. This was a camp where Jewish women were kept for the sexual joy of the Nazi soldiers. The band “joy division” felt that taking on a controversial name that created such conflict and left others scared for life would point out the unfairness and destruction of power. Their songs also related to the racial issues during the war. “No Love Lost” which is the sound track we have decided on creating a music video to somewhat reflects the emotions of the “Joy Division” women and how the band thought they would express it. The lyrics of “No Love Lost” is performed by Ian Curtis the lead singer to which he makes reference to a novel by Ka-tzentnik who was one of the saviours of World War 2. Unlike most artist of today “Joy Division” was more than a punk band, they reflected on racial issues and educated their audiences about the immorality of the Nazi soldiers through their lyrics and were a huge movement in the 1980’s. 
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