Poster Research

Aswell as the digipak, I also have to create an advert for the promotion of the music video. So I thought it would be useful to just have a look into the conventions real life bands use when making adverts to promote their albums.






Advertising posters are the simplest yet most effective way to promote an album. Bands tend to literally just take the image from the front cover of the album, add reviews and a date of when the album is out. This helps to familiarise people with the image and to eventually become so used to it that they will instantly make the connection between a song by the band and that image on a poster and perhaps buy the CD.