Evaluation: Question 2

How effective is the combination of your main product and ancillary texts?

The combination of our main product and ancillary is effective. We did an extra bit of filming trying to recreate Anton Corbijn’s still images of “Joy Division” when we discovered that one shots at the beginning of the music video of the lead singer Amy would be an excellent choice on the front cover of both the digipacks and magazine advert. This is because it represents our genre of music as a whole and our target audience can instantly recognise it.

The inside of the digipacks is an image of a wall going through the two insides and a uniform scrunched up on the corner. This was an idea that developed from the main product. Amy in one of the performance shot is sitting on a wall and so we thought we would use that them.

Then we thought about our target audience who are essentially people that like to view this music video as escapism, so we added the uniform as if to say someone took it off and went about their business. Uniform is seen as a way of keeping a form of equality and hiding individuality. So by taking it and scrunching it up on the side is a way to show our negative views on it. On the back of the digipack we are going to also take another print screen from our main product. So if the audience/consumers look at the back or front of the digipack they will spot the combination between the two.