Friday, 15 April 2011

Finished Digipak

As well as making a video, we also had to create a Digipak to explore the idea of how we would go about promoting the music video. After doing my own research into the conventions of digipak's I eventually came to a conclusion about what it should look like. The genre of our music usually have controversial, meaningful and personal CD covers (just like the Clash and Nirvana), so I took this on board and came up with this Digipak...

This is the front cover of the digipak:


I chose this design because it fits in with our bands theme of gender mismatching. Again, like the video, it highlights the way that 'Gendercide' play with the way that different gender's are represented. Obviously the real band who sings this song is Joy Division and Ian Curtis was the main singer. So the voice is a males voice in the song but by having a girl miming along it plays on the idea of gender separation which brings you to the name 'Gendercide' essentially abolishing all social gender roles. The digipak cover enhances this as not only is the image simply an interesting one, it's also simple enough for the audience to interpret themselves as the angle of the face and the deep contrasts and shadows doesn't make it clear about whether the person is a male or female.
The font used for the writing was 'Courier new' as it made for an effective and serious font which takes the audience in to the intent and resolute nature of the music that 'Gendercide' make.

This is the left inside picture which is seen behind the first CD:


This is the right inside picture which is seen behind the second CD:



The two inside sleeves are of a school shirt and tie crumpled up and left on a brick wall. I thought this would be interesting as it's not too important to our image so it's almost like a bonus image when opening up the digipak, and because it sent out a vague message which leaves people free to either interpret it or just enjoy it as an image when they've taken the CD out.

This is the back cover of the digipak:


I used this image for the back cover because it was a simple image taken directly from the video. As it's black and white it keeps with the whole consistency of the video and compliments the front cover instead of over shadowing it.

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