Evaluation: Question 4

How did you use new media technologies in the construction and research, planning and evaluation stages?

The use of media technologies was important when constructing research, planning and evaluation stages of this project. After agreeing on our song choice and creating a rough idea of what we wanted to do in our media music video it was necessary to look into this further so we could get a broader vision in aspects of the codes and conventions in post punk genres. This lead to an in depth research of successful band “Joy division” and others in post punk genre for example “Sex Pistols” and “Ramones”. The secondary researching we did meant that we had easy access to the internet and allowed me to do analyse existing music videos from YouTube.

YouTube is where I could find exactly what aspects of real music videos I think worked to incorporate related ideas into my own work in order to make it successful and repeatable music video. Like most websites YouTube let me pause at particular shot so I can print screen it. I then used all the print screens for evidence on my blog to show feedback from Facebook and similar codes and conventions (see slideshow presentation of Question 3 on evaluation). I did this so my work would look more interesting visually. I also used the biggest search engine on the web Goggle. Google was useful in secondary research such as information about the artists, sound track and genre. But also researching real magazine adverts for digipacks and CD’s. Looking at other artists work helped me promote my music video and digipack by picking up on certain aspects and technique.

As a group we sat and discussed which location would work best with the form and conventions of our music video. We then took location shots to post on the blog such as the bedroom scenes. We took these images with a still camera (SLR) then connected it to the computer and uploaded them on to the blog.Whilst filming for some shots we used a tripod to keep the filming steady, however most of the time we filmed in handheld and point of view shots (POV) to create the engagement with the audience. We also used the steady-cam to create the disorientated spacey feeling at times e.g. Marwo answering the phone call.

Overall we used numerous media technologies in order to complete the project. All our work was presented on a blog so it was all technology bases. This experience on blogging gave me the opportunity to explore other creative ways of presenting my work other than essay based both visually and different formats.